News writing for press release distribution is slightly different from other similar forms of modern writing online, such as writing for blog sites or feature writing for magazines. Newswriting was initially developed for newswire agencies and newspapers, and later for radio stations with embedded news programs, as well as television networks.
The rules of basic news writing apply to writing for press releases. Today’s news writers are not only table writers but are required to do some research on the topic or subject of their writing, in much the same way as when a company decides to launch a new service or product and create a worthy and exciting news story out of the launch.
An Initial Public Offering (IPO), for instance, can be advertised in the newspapers and then followed by a press release distributed online. You can find such services by visiting www.newswire.com/features/distribution
The writer will have to gather all the pertinent information about the company issuing the IPO, including some financial data relevant to the story.
After having all the pertinent information, imagine how a reader would be interested in a company offer like an IPO. As someone not familiar with this service or product, imagine how a reader would react, and create an attractive story.
As a writer, your first attraction should be in the headline or title of the story. Write an attractive eye-opening title that could catch the attention of a reader not familiar with an IPO. There is also another particular audience that you should be aware of, and this is the group of editors and writers of websites who would later handle the press release distribution.
Next, is the sub-headline that would provide a more detailed explanation of the headline. This task is optional, but for the sake of clarity, you can write this portion.
Then you have the dateline, the city where the news is originating and the date of the release followed by the lead or introductory paragraph, the first paragraph of the press release which provides the necessary facts that include: Who, why, when, where, (and how).
The last and longest part is the body of the press release that explains in greater detail the significant elements of the story. This is where you would have to integrate your creativity with the facts and data about an IPO. If you can include testimonials from current investors in the company who support the company, this would significantly attract more readers and investors to purchase shares from the IPO.
Avoid editorializing your story by including your personal opinion, or using too many adjectives about the company offering as this would decrease the credibility of the story. Read and edit your account. Self-correction is a way of improving one’s writing.
After you have done this, let an associate read your story and see how he or she would react to the PR. Have others read your article and get their feedback. If you are satisfied with their reaction, you can then get the approval of the management for its release.
There are a variety of apps you can use to enhance your writing, from grammar to spelling to style. While sloppy writing can be made a pro by using a sleek writing app, nothing can beat a well-written piece based on the built-in experience of the writer.
Author Adrian Gray’s Social Media Page: https://www.pinterest.nz/pin/801781539884271455/
In this video, Pete Williams discusses that the most inexpensive press release distribution method is through fax or e-mail but distribution services are also great for press releases if you are looking for greater ease and bigger, updated databases. This is also the obvious option to take if you want to build a more professional image. A third option is to look for journalists openly seeking a good story to tell.